>_Blog
Notes from the studio.
Short essays on building vertical SaaS, working with operators in niche industries, and shipping software that actually fits.
- April 12, 2025
Beyond the spreadsheet: digitalising small sports clubs
Why generic admin tools fall short for sports clubs — and what a focused, vertical product looks like instead.
- March 4, 2025
Running a wine club without losing the weekend
A practical look at managing wine club subscriptions: packs, recurring orders, churn and member experience.
- February 18, 2025
Why vertical SaaS still has plenty of room to grow
Horizontal tools win awards. Vertical tools win customers. A short note on why focused SaaS keeps mattering.